UK charity
Empowering Change by reducing shame in alcohol addiction & Recovery
Addressing Shame and its impact on our destructive behaviours and deteriorating mental and physical health.
Addressing Shame and its impact on our destructive behaviours and deteriorating mental and physical health.
Get involved - by sharing your sober story, volunteering your expertise or helping place our voices to get sobriety seen at your events, online and in the press and media.
Can you feel the sobriety movement? It feels like now is the right time For The Love of Clarity to launch, for a charity like this to exist.
We intend to propel this sober surge forward.
Collectively the alcohol industry spends over £800 million in the UK.*
82% of alcohol dependent people are not receiving treatment.**
Alcohol is now 14% mo
Can you feel the sobriety movement? It feels like now is the right time For The Love of Clarity to launch, for a charity like this to exist.
We intend to propel this sober surge forward.
Collectively the alcohol industry spends over £800 million in the UK.*
82% of alcohol dependent people are not receiving treatment.**
Alcohol is now 14% more affordable than in 2010.***
In 2021 there were the highest number of alcohol related deaths on record in the UK. ****
***Statistics on Alcohol, England NHS
**** Census 2021
We need the sober community to be seen and heard alongside the mainstream noise, to do this we will:
Create unique and creative media campaigns promoting real people & real life sober stories.
Raise funds and pitch media buyers for media space donations for our creative campaign creation & placement.
Negotiate excellent rates for media s
We need the sober community to be seen and heard alongside the mainstream noise, to do this we will:
Create unique and creative media campaigns promoting real people & real life sober stories.
Raise funds and pitch media buyers for media space donations for our creative campaign creation & placement.
Negotiate excellent rates for media space and creative services.
Campaign for change in the UK to safeguard generations to come.
Allow all content to be available for public, non-commercial use.
Letting people see they are not alone, smashing through the stereotype and changing the narrative of alcohol addiction in the UK.
A silent pandemic has been sweeping the UK.
Together we will show the public that change is possible, alcohol doesn't discriminate that hope is alive.
We will:
Encourage and count sobriety pledges & successes.
Me
Letting people see they are not alone, smashing through the stereotype and changing the narrative of alcohol addiction in the UK.
A silent pandemic has been sweeping the UK.
Together we will show the public that change is possible, alcohol doesn't discriminate that hope is alive.
We will:
Encourage and count sobriety pledges & successes.
Measure how many people our campaigns reach across the UK.
Track increases in the number of people accessing support & help in the UK.
Track the trending down of UK alcohol related illness and death rates.
We wanted to highlight just some of the ways alcohol harms us and our families. We like to focus on the positive elements of sobriety but education stems from hard facts and is part of our WHY here at For the Love of Clarity.
Between 2006 and 2019, the alcohol-specific mortality rate in England remained roughly constant, fluctuating between a high of 11.3 deaths per 100,000 population in 2008 and a low of 10.0 deaths per 100,000 population in 2012. However, in 2020, alcohol-specific mortality rates increased 19% from the previous year to 13 deaths per 100,000 population. In 2021, it increased even further to 13.9 deaths per 100,000 population. This increase in alcohol-specific deaths was seen across genders and in the most and least deprived deciles of the population, albeit to varying degrees.
Source: NuffieldTrust
and society as a whole £21 billion annually. Monitoring alcohol-related hospital admissions supports the national ambition to reduce harm set out in the Government's Alcohol Strategy. Between 2016/17 and 2019/20, the rate of hospital admissions related to alcohol consumption increased for both men and women. In 2020/21, the rate of hospital admissions decreased for the first time since this data was made available, potentially due to restrictions imposed by the Covid-19 pandemic. In 2021/22, the rate of hospital admissions increased again to 1,735 per 100,000 population (overall), similar to levels before the pandemic. In the same year, the rate of admissions for males was 2,683 per 100,000 population, almost three times the rate for females (906 per 100,000 population). These figures are rounded to the nearest 10.
Source: NuffieldTrust
Alcohol misuse across the UK is a significant public health problem with major health, social and economic consequences, estimated at between £21 and £52 billion a year[footnote 3]. Each year there are over 1 million admissions to hospital for alcohol-related conditions[footnote 4] .
Source: Alcohol Education Trust
Source: Alcohol Education Trust
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